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Neerok Consulting– Fundraising and eConsulting Services |
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The increased
proliferation of charities in Canada means that more charities will be
competing for the same resources. To
ensure that enough resources are available to them for them to fulfil their
missions, they will have to be strategic in attracting new sources of funding
and in maintaining existing relationships.
As you attempt to
attract and retain donors for your charity, bear in mind that if donors are not
interested in your charity's cause, they will not support it. In addition, if they are not approached in
the right way or if they did not appreciate the treatment they received from
your charity, they are not likely to become donors or to continue to donate.
You should therefore
ensure that you know your donor or prospect well, regardless of whether the
donor or prospect is an individual donor or a corporation or foundation. It is also important to ensure that your
charity's cause matches the donor's interests.
If the donor is interested in your charity's cause and is treated well,
it is more likely that that donor will give and keep on giving.
Regardless of where the
gift comes from, it is a human being who will be responsible for making the
donation. If the donor is an
institution, remember that it is not the corporation or the foundation that
will actually make the donation, but rather, an individual from the institution
who will make the gift.
To ensure that donations
match interests and capacity to give, your charity should thoroughly research
the donor or prospect. Research should involve
identifying and qualifying donors based on capacity (ability), inclination
(motivation), and accessibility (the person's contacts). It is only after identifying and qualifying
donors and prospects that appropriate cultivation and solicitation strategies
that are unique to each donor or prospect can be developed.
With the right approach,
prospects and donors will support your charity's cause and donate even more to
it in the future.
The following free
electronic sources should assist your charity in researching prospects and
donors:
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Company Information |
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Find
information on Canada's top 50 CEO's. |
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Find
company information by sector.
Information includes mailing address, company description, and in some
case total sales in Canadian dollars.
As a paid service, Strategis provides information on all bankruptcies
and proposals filed in Canada from 1978 to date. |
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Get information on top paid
executives, biggest company by market cap, top private companies, top 100
companies, top technology companies, top performing stocks, largest
employers, and top crown corporations. |
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Contains securities and exchange commission
electronic filings of public companies.
Includes a searchable database and information on new filings, new
annual reports, new financial statements, and press releases. |
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See Forbes lists which include a list of the
world's richest people, Forbes International 500, and the largest companies. |
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See special issues on the online magazine such as
the 2004 Tech 100 and the Investor 500. |
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SEDI (The System for Electronic Disclosure by Insiders) Contains a database of insider report filings as
required by provincial securities laws. |
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See information about the Profit 100 Fastest
growing companies. |
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See listed company profiles and stock
performance. |
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See a small list of corporate and executive
profiles or subscribe and access 2,500 of Canada's largest companies and all
TSX listed companies. |
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News Sources |
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Subscribe
to free news releases, market updates, and daily summaries by email or go
directly to the site to receive information on company earnings. |
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Corporate Philanthropic Policy |
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See a listing of caring companies - companies
that demonstrate good corporate citizenship by making a commitment to donate
a minimum of 1 per cent of average, domestic, pre-tax profits to a charitable
organization. |
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Information on Foundations |
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Search
for information about foundations in Canada Revenue Agency's list of Canadian
registered charities. |
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Search Engines |
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Search information on your prospect or topic of
interest, or register and receive news items by email. |
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Search information on your prospect or topic of
interest, or use AltaVista's directory and find information by category. |
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Use Yahoo's directory to find information or
search for information by keyword. |
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Telephone and Address Look-up |
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Search by business classification, business name,
name of person, or phone number. |
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Postal Code Look-up |
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Enter a street address and obtain the postal
code. |
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Public Sector Information |
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Ontario's Public Sector Salary
Disclosure Obtain the public sector salary report for public
sector employees who are paid a salary of $100,000 or more. |
For information about this article, please
contact Koreen Simon, Fund Development Consultant, Neerok Consulting at
neerokconsulting@netzero.com. Koreen
Simon holds a postgraduate certificate in Fundraising and Volunteer Management
and manages a fundraising consulting service which helps organizations and
consultants with their research, proposal writing, and strategy
development. For information about this
service, visit http://www.neerokconsulting.netfirms.com.
About Neerok
Consulting | View Entire Site
Content |
Article: Giving
Capacity Formula| Article:
Institutional Funding Sources |
Article: Grant
Proposal Elements |
Contact Us:
neerokconsulting@netzero.com
